Topic 1: Overview of Event Management

• Understanding the role of event management in Saudi organizations.

• Types of events in KSA: governmental, corporate, national, and community events

• Key responsibilities of event coordinators and protocol officers

• Practical Exercise: Analyze a successful Saudi event and identify its key components

Topic 2: Understanding Event Planning & Protocols

• Stages of event planning aligned with Saudi organizational structures

• Protocol rules in the Kingdom: hierarchy, titles, seating precedence

• Cultural considerations: gender arrangements, VIP handling, national customs

• Practical Exercise: Create an initial event concept and protocol plan for an official ceremony

Reflection & Review

• Group discussion on the day’s learnings and protocol insights

Topic 1: Mastering Event Scheduling and Timelines

• Building detailed event timelines and run‑of‑show documents

• Coordinating with VIP offices, security teams, and venue management

• Managing last‑minute changes professionally

• Practical Exercise: Develop a complete run‑of‑show for a VIP event

Topic 2: Protocols and Best Practices for Invitations

• Designing invitation lists based on Saudi hierarchy and organizational culture

• Formal Arabic and bilingual invitation formats

• RSVP management and communication etiquette

• Practical Exercise: Draft an official invitation

Topic 1: Sourcing and Managing Entertainment

• Selecting culturally appropriate entertainment for Saudi audiences

• Working with performers, speakers, and cultural groups

• Practical Exercise: Evaluate entertainment options and select the most suitable for a specific event

Topic 2: Seating Arrangements & Venue Layout Planning

• Protocol‑based seating charts for Saudi officials, dignitaries, and corporate leaders

• Venue zoning: VIP areas, media zones, male/female sections (when required)

• Ensuring accessibility, safety, and smooth guest flow

• Practical Exercise: Design a venue layout and seating chart for a high‑profile event

Reflection & Review

• Review of best practices in entertainment and venue planning

Topic 1: Advanced Crowd Management

• Crowd psychology and safety planning for large Saudi events

• Coordination with security forces, venue teams, and emergency services

• Managing entrances, exits, and VIP movement

• Practical Exercise: Simulate a crowd‑flow scenario and propose solutions for potential challenges

Topic 2: Planning and Executing Dining Arrangements

• Dining formats common in KSA: buffet, plated service, majlis‑style hospitality

• Menu planning with cultural and dietary considerations

• Managing catering teams and ensuring high service standards

• Practical Exercise: Create a full dining plan for a VIP dinner event

Reflection & Review

• Discussion on safety, hospitality, and guest experience

Topic 1: Mastering the Art of Public Speaking

• Techniques for confident speaking in Arabic and English

• Delivering speeches for ceremonies and corporate events

• Managing stage presence and media interaction

• Practical Exercise: Deliver a short speech

• Topic 2: Understanding Corporate Public Relations in Event Management

• Role of PR in Saudi corporate and governmental events

• Media relations, press kits, and communication with Saudi media outlets

• Practical Exercise: Write a press release for an upcoming event

Topic 3: Crafting Effective Public Relations Campaigns

• Building PR messages aligned with Saudi Vision 2030

• Integrating digital media, influencers, and traditional press

• Measuring campaign outcomes

• Practical Exercise: Develop a mini PR campaign for a national or corporate event

Topic 4: Integrating Event Management, Public Speaking & PR Skills

• How event managers become strategic communicators

• Case studies of successful events in the world.

• Practical Exercise: Final project — create a full event plan + PR strategy